About the author
![Christoph Buerge](https://en.staufen-inova.ch/wp-content/uploads/Christoph_Buerge-300x300.jpg)
Christoph Bürge
• Extensive experience in communication strategy and consulting in Switzerland and abroad
• Leadership positions in international advertising agencies in Zurich, Hamburg and Shanghai
• For more than a decade: Co-owner and CEO in personally owned agencies, BoD experience
• Extensive experience in various industries: Retail, consumer goods, food, automotive, watches/jewelry, financial services, telecom, tourism, media, pharmaceuticals, culture