
The three keys to long-term corporate success:
1. Customer orientation
2. Customer orientation
3. Customer orientation
Would you like to stand out with your best-in-class market and customer performance? Your current and future customers will be so thrilled! As products and services become more difficult to differentiate, sales and service performance becomes even more important. Seize the opportunity: Position your company for sustainability in customer orientation in marketing, sales and aftersales and ensure the long-term success of your company.
We know the challenges of the close to the customer units of Swiss companies.
The typical hot spots during customer orientation
- Customer relationships are becoming increasingly more complex: Physically and virtual. Direct and indirect. Competent and efficient.
- Managing sales networks: Interaction with customers? Simultaneous. International. Multi-channel.
- Collaboration and role definitions: Ownership? Clear. Controlled.
- Interfaces within the company: Customer requests? Innovations? Forecast? Structured. Documented. Understood.
- Rethinking past and the development of new business models: Tomorrow’s success? Anticipated. Assured.
Our support consists of methods and approaches that have been tried and tested for years. The starting point is the company’s market strategy and structured customer information. We derive processes and organize close to customer units based on that. We reinforce the leadership efficiency and leverage customer relationship management. And we increase efficiency long-term with the aid of appropriate (digital) tools.
How is your company set up in this regard? Reach out to our experts and schedule an initial non-binding exchange.

Roman Amstad
Senior ConsultantSTAUFEN.INOVA AG
Roman Amstad studied mechanical engineering at ETH in Lausanne (Switzerland) and UPV in Valencia (Spain), specialising in energy and control systems engineering.
For eight years Roman Amstad worked for ABB Turbo Systems Ltd in various positions. After a successful start as a R&D engineer, he was promoted to Senior Manager Technical Service with OEM customer responsibility and finally led the development of Turbo Compound technology within ABB.
From large-scale enterprise ABB, Roman Amstad dared to change to start-up ecocoach, where he joined as the third employee. He shaped the company as Business Developer, Head of Technical Sales and member of the management board and significantly supported its growth to more than 60 employees at six international locations within two and a half years.

